Sega to Develop Zhu Zhu Pets Animation

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The Nikkei Newspaper reports that Sega Toys will begin distributing Zhu Zhu Pets artificial hamster toys in Japan this April. An original Japanese manga based on the franchise will premiere later this year. And Sega has plans to sponsor the production of an animated series for premiere in spring 2011. It’s not specified if the animated series will be produced in Japan or elsewhere. Sega is the master licensor for Missouri-based Cepia LLC.’s hit Zhu Zhu Pets toy line throughout Asia.

Source: Anime News Network

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