ADV Films to Handle Distribution for Geneon

Beginning October 1st, ADV Films will handle all marketing and wholesale distribution of Geneon anime products. Geneon will continune to independantly handle acquisitions, localization, and production. Consumers are unlikely to notice any changes in the characteristics or availability of Geneon anime products.

As a result of this partnership, Geneon has reportedly laid off employees in its now unnecessary sales, marketing, and distribution departments.

Source: ICv2