Anime DVD Sales in Japan Up

The latest half-year report from the Japan Video Software Association reveals that mainstream anime DVD sales in Japan during the first half of 2007 have increased by 15% from 2006 sales. First half 2007 mainstream anime DVD sales in Japan totaled 28.5 billion yen ($246 million USD).

Total sales of Japanese and foreign animation released on Japanese DVD during the first half of 2007 have increased by one million dollars since 2006.

Anime DVDs account for an estimated 29.4% of all Japanese home video sales and rental revenue generated during the first half of 2007.

Source: Anime News Network