Bandai Visual to Restructure

Namco Bandai Holdings has announced plans to restructure its subsidiary companies, including the Bandai Visual company. Bandai Visual’s three content division production departments and its business strategy division’s advertising department will be redivided into six new departments: Gundam, high-end, characters, anime, film, and music. The “high-end” department will be tasked with projects targeted to hardcore collectors and consumers of Bandai Visual products. The formation of the “Gundam” department marks the first time Bandai has established a separate office concentrating just on its flagship property. Gundam merchandise continue to generate nearly as much sales revenue as Bandai’s next three most successful franchises combined.

Source: Anime News Network