Card Captors News

After four weeks on the air, Cardcaptors has averaged a 2.8 rating and “13” share among kids age 2-11, according to the Nielsen television ratings. Among boys aged 2-11, Cardcaptors has posted a four-week average 4.0 rating and “17” share. Cardcaptors is also delivering increasingly strong performances in the important girls aged 2-11 and girls aged 6-11 markets.

Cardcaptors is also attracting North American merchandise licensing companies. Nelvana has signed a significant “master toy and timepiece” license agreement with Trendmasters to market plush toys, dolls, collectible figurines, dress-up and role-play toys, as well as novelties that include a magic wand, light-up key chains and the Clow Book, which holds the magical cards from which lead character Sakura derives her powers. Michael Hirsh, Co-Chief Executive Officer of Nelvana, says, “Cardcaptors is one of Nelvana’s most promising new properties. Its increasingly strong television performance is driving demand for merchandise, and we are optimistic this brand will have substantial marketing legs. We are thrilled with the response to Cardcaptors from potential licensees and promotional partners like Trendmasters.” To date, Nelvana has received a total of 21 commitments from licensees to the property, including Pioneer for home video and DVD, Scholastic for publishing, Upper Deck for trading cards and Changes for t-shirts.

Source: Figures.com