Denno Coil Unfurls in Reality!

The Tokyu Corporation’s pin@clip “augmented reality” iPhone application, which launched service on December 1st, will begin a promotional campaign this Saturday connected to the 2007 Denno Coil anime television series. The pin@clip service uses the iPhone camera, GPS, and Google to superimpose information about local locations, services, and events in real-time over the camera’s view. The service reports on department store sales, movies, concerts, and similar events in Tokyo’s Shibuya district.

The award winning Denno Coil anime depicted a near future world in which children wear electronic glasses that augment their view of reality. During the promotion, the pin@clip application will display references to the Denno Coil anime, and the Parco Part 1 department store in Shibuya will sell 15 different Denno Coil t-shirts.

You can say that this technology seems to be getting used for a rather frivolous purpose, but it’s still darn neat to see anime technology literally appearing in real life.

Source: Anime News Network