Eat Breakfast with Pokemon

To tie in with this summer’s release of the second Pokemon movie, Nintendo and Kellog’s Foods will begin a massive marketing promotion titled, “Be the Ultimate Pokemon Master.” Kellog’s will feature Pokemon on the boxes of 11 different Kellog’s brand foods this summer including Nutri-Grain Bars, Pop Tarts, Eggos, breakfast cereals, and even a new Pokemon-based cereal to be introduced later this summer. The Kellog/Nintendo partnership will also release a flood of limited edition Pokemon collectables over the summer months. Fans who log on to www.ultimatepokemonmaster.com after June 15th can enter contests to win Hasbro toys.

Source: ZD Net GameSpot