Latest Domestic Anime Market Valuation

The Japan External Trade Organization (JETRO) has issued its State of the Content Market in America 2010-2011 white paper. According to the report, the American anime market (excluding manga) was valued at $2.741 billion USD in 2009, down from a high of $4.84 billion in 2003. The figure includes $2.42 billion in character goods sales, of which 60% was Pokemon related, and $306 million in DVD sales, down from a 2002 peak of $415 million. American anime DVD sales fell even further in 2010, declining from $306 million to $200 million.

Domestic manga sales peaked in 2007 at $210 million, declining to an estimated $112 million in 2010.

Source: Anime News Network