Nelvana to Partner With TMS for New Anime

Nelvana Entertainment, Spin Master Toys, Sega Toys, TMS Entertainment, and Japan Vistec have announced a partnership arrangement to produce an international multi-media franchise titled “Bakugan.” Targeted at 8-12 year old boys, Bakugan will include a Japanese produced animated series as well as an action game featuring cards and marble-like balls that can transform into multiple characters. An immersive website and merchandise will follow the launch of the Bakugan anime and game, with Sega Toys handling toy sales in Japan and Spin Master taking care of North America and Europe.” Spin Master will help design the Bakugan characters along with Sega Toys, with TMS and Japan Vistec producing the anime while Nelvana will manage broadcast sales and related rights globally (except in Asia where TMS will manage broadcasting).

Source: ICv2