New Domo Ad Blitz & First DVD Announced

The 7-Eleven convenience store chain will offer an exclusive Domo Slurpee beginning October 1. The six week promotional campaign co-branded with Dark Horse Comics & Tokyopop will offer red apple-flavored Slurpee in exclusive fuzzy brown cups. Dark Horse will produce exclusive toys for the campaign, and Tokyopop will offer a sample version of its Domo comic. Rich Collins, CEO of the Big Tent Entertainment company that manages the Japanese NHK Television mascot character Domo for territories outside of Asia, said the Slurpee is Red Apple-flavored “because Domo doesn’t like apples. That way you don’t have to worry about Domo stealing your Slurpee.”

New online anime shorts will create a story about “Domo’s quest for a Slurpee and how he gets a brain freeze in the process.” This year’s promotional campaign will eventually to lead to America’s first Domo DVD, from distributor Phase 4, which will contain shorts, webisodes, fan created animations, commercials, the original Japanese spots, and other extras.

Source: Adweek