Pokemon Falling

It looks like Pokemon is not the work horse for WB Kids that it used to be. It has fallen to third in the ratings. This may be the reason that Warner is looking for the next big thing, Card Captors. A recent Nickelodeon press release stated the following:

During the May sweeps, Nickelodeon’s Saturday Nicktoons block (8 AM-12 PM) averaged a 4.3/20 national rating and share (1,706,000 viewers kids 2-11), +39% percent ahead of its closest competitor. Nickelodeon was followed by FOX (3.1/14 and 1,222,000 viewers); WB (3.0/14 and 1,191,000 viewers); ABC (2.6/13 and 1,032,000 viewers); Disney Channel (1.5/7 and 594,000 viewers); Cartoon Network (1.4/7 and 573,000 viewers); and Fox Family (.6/3 and 232,000 viewers). Nickelodeon’s Nicktoons block has finished first on Saturday mornings for nine consecutive weeks.

On weekday afternoons (M-F, 3-5 PM), Nickelodeon finished first with an average 3.1/20 national rating/share (1,261,000 viewers kids 2-11), 48% ahead of its closest competitor. Nick was followed by FOX (2.1/12 and 821,000 viewers); WB (1.7/10 and 690,000 viewers), Cartoon Network (1.0/7 and 408,000 viewers); Disney Channel (.8/5 and 305,000 viewers) and Fox Family (.4/3 and 165,000 viewers). Note: Broadcast data for weekdays is available through May 21 and cable data, including Nickelodeon, is through May 23. Nickelodeon again held seven of the top 10 shows on weekdays, with Rugrats the top-rated kids program.